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Digital Marketing & Reputation Management
Client
Grapevine Ford Lincoln
Industry
Automotive
Category
Digital Marketing
Challenge
To manage all aspects of their digital presence and improve upon the online branding and reputation of the entire family of dealerships.
Tools
Meta Ad Manager, Sprout Social, Podium, Google Ads Manager, Google Analytics, Google My Business, Yelp, Facebook Business Manager, LinkedIn Ads Manager, Google Tag Manager, Adobe Photoshop, Adobe InDesign, Salesforce, SEMRush, Mail Chimp
Results
You can see some of the ad results in the images. For the SEM, the average number of website visitors increased from 23,344 to 37,229. Additionally, when I changed their campaign strategy to "maximize conversions", their conversion rate increased from 6.28% to 48.45%. The conversion goal I set was "VDP view" (meaning view a specific vehicle in the inventory), allowing us to create remarketing ads that showed potential buyers the specifications for the exact vehicles they were interested in.
