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Digital Advertising
Client
Toyota of Richardson
Industry
Automotive
Category
Ad Campaign
Challenge
Create Meta, Google, YouTube, Waze, Twitter, and digital display advertising targeted at prospective car buyers in Richardson, Texas that meet the standards of the Toyota Motor Corporation and meet Texas automotive marketing regulations.
Tools
Meta Ad Manager, Adobe Photoshop, Adobe InDesign, Twitter Ad Manager, Waze Ad Manager, YouTube Ads Manager, Google Ads Manager, Google Tag Manager
Results
Through ad reporting and attribution, we were able to track 256 IP addresses that had clicked on digital advertising to physical visits to the dealership in a 30 day timespan. Achieving more than 611,000 impressions and 2,057 clicks, we boasted a .34% CTR and a 12.44% CPA.
