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About

I'm a product marketer, a B2B marketing expert, a communications leader, and a lover of analytics and data.

I am a marketing leader with over a decade of experience leading go-to-market product strategy with skills in team development and omni-channel digital marketing implementation. Since becoming a freelance marketer in 2023, I have  led end to end go-to-market strategy and campaign implementation for seven companies nationwide, successfully leading teams and functioning as a member of the executive team for the duration of that time. My expertise lies in demand generation and corporate communications to engage audiences and accelerate visibility.

I am a self professed Salesforce champion with more than a decade of Salesforce experience and a combined total of more than 18 years utilizing both Salesforce and Hubspot for professional marketing. 

I hold more than 40 professional marketing certifications from Google, Salesforce, Hubspot, Pragmatic Institute, and various social media marketing companies.

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Resume

Key Competencies

  • Salesforce Marketing Cloud and CRM (10+ years) 

  • Hubspot Marketing Hub and CRM (7 years)

  • Product Marketing (11 years) 

  • Web Development (12 years) 

  • Adobe Creative Suite/Cloud (15+ years) 

  • Video Production (5 years) 

  • G Suite for Business (12+ years) 

  • Facebook Ad Manager (10+ years) 

  • Marketing Leadership/Management (10+ years) 

  • Marketing Campaigns (10+ years) 

  • Go-to-market Strategies (10+ years) 

  • Digital Marketing (10+ years) 

  • Content Creation (10+ years) 

  • Sales (10+ years) 

  • SEM (10+ years)

  • SEO (10+ years) 

  • Budgeting (10+ years)

  • SEO (10+ years) 

  • Budgeting (10+ years) 

  • Audience Targeting (10+ years)

  • Campaign Optimization (10+ years)

  • ROI/tROAS/Analytics (10+ years)

  • KPIs (10+ years) 

  • Social Media (10+ years) 

  • LinkedIn Advertising (6 years)

  • Marketo (6 years) 

  • Tableau (5 years) 

  • Branding (10+ years) 

  • Web Development (10+ years)

  • Wordpress (8 years) 

  • Consulting (6 years) 

  • Automation (7 years) 

  • Webflow (2 years)

  • Public Relations (6 years) 

  • Canva (3 years)

  • AI Marketing Tools (2 years)

  • Pragmatic Marketing (3 years)

Education

Bachelor's of Science

Marketing & Graphic Design
Hardin-Simmons University

  • Lincoln Douglas Debate Judge

  • Presidents club member and Pell Grant recipient for outstanding academic performance

  • Freshman Council Member

  • Alpha Phi Omega Chairperson

Master's of Marketing
Liberty University

  • Cum Laude graduate (expected)

  • Dean’s List recipient

Experience

2023 to Present

Fractional CMO & Freelance Digital Marketer

The Marketing Poes

Since October 2023, I have been focusing exclusively on work as a Fractional CMO and Freelance marketer. During this time, I have worked with many companies on contracts ranging from 3 to 9 months in length to lead teams, create marketing strategies, and improve digital marketing ROI. Here are some of the highlights from this time: 

  • Define and lead implementation of the go-to-market B2B strategy to drive sales and increase awareness, managing a marketing budget of over $5MM annually for Ferry International 

  • Manage cross-functional team of sixteen professional marketers through the development of six core frameworks, fourteen nurture sequences, eight buyer personas, one ABM lead scoring model, four data workflows, and a robust data and analytics measurement system in less than six months for Tom Ferry and Ferry International

  • Serve as Fractional CMO, develop a go-to-market strategy, implement both PPC and SEO strategies, lead the development of the (not yet published) new Webflow website, and establish marketing fundamentals such as buyer personas, competitor battlecards, messaging framework, value propositions, and brand guidelines for Opus1.io

  • Create the telecommunications messaging framework, personas, and competitor battlecards for Core Logic

  • Serve as Fractional Head of Marketing for Astanza Laser, develop the 2025 marketing strategy and budget, implement paid media campaigns, develop a content and messaging plan for digital media, manage daily operations of the marketing team and all marketing reporting and analytics

  • Content creation consisting of web copy, blog posts, social videos, client testimonials, and open enrollment distributions for Venteur Health, as well as the creation of the 2025 marketing strategy, budget, and communications plan

March 2023– October 2023 

Interim Director of Demand Generation(Contract Role)

Unifocus

  • Sourced and hired international talent to fill both creative and technical marketer roles

  • Partnered with the directors of revenue operations and business development to create a B2B sales and tracking process to progress MQLs through the sales pipeline to SQLs and closed-won

  • Established partnerships with Gartner and Forrester, then created a multi-touchpoint attribution model to gather detailed analytics for our ROI reporting

  • Met with C-Suite and private capital firm leadership to present our analytics and make recommendations for future marketing efforts

  • Researched and implemented a MarTech stack that included Salesforce, Hubspot Marketing Hub, Hubspot Operations Hub, Canva, Jasper.ai, Wordpress, and Clickup

  • Integrated Salesforce CRM with Hubspot Marketing Hub, built sequences and workflows, managed email automations that included nurture, ABM, and lead generation, and branding campaigns.

July 2021– November 2023 

Director of Marketing

Montway

  • Grew marketing team from five to twelve professional marketers and led the remote team across six functions with marketing budgets of over $10MM annually. 

  • Created go-to-market strategy for core products, leading daily campaign execution, reporting and tROAS tracking

  • Managed 22 yearly events, attending most of them in person to host training sessions for finance professionals in the automotive sector, training them on the latest regulations in marketing financial services in the United States 

  • Achievements include: achieving a 200% growth in EBITA in 2022, decreasing PPC CPC by more than 35% YOY, introduced new markets, verticals, and conferences, directly leading to a $100K increase in ACV in 2023, and maintained an upward tROAS trajectory of more than 40% YOY

May 2020–August 2021 

Director of Marketing

Ikon Technologies

  • Established, lead, and managed the marketing team, hiring two individuals to assist in implementing the go-to-market strategy for four key products

  • Created a brand identity and brand guidelines where none existed prior

  • Executed the creation of two websites (one B2B and one B2C) and more than 40 print advertisements and promotional materials

  • Assisted the sales team by creating sales collateral, attending sales calls, and traveling to more than 13 states to market our adtech, fintech, and martech to business owners

  • Owned all branding, public relations, video editing, video creation, social media marketing, PPC advertising, copywriting, and graphic design, using a very limited budget to increase engagement by 200% and annual revenue by more than 400%.

November 2017–May 2020 

Director of Digital Marketing

Bedford Advertising

  • Executed daily marketing tasks to not only gain new clients for the agency, but also to implement successful digital marketing campaigns for existing clients

  • Developed digital marketing strategies for more than 200 businesses across the US including elements like content creation, SEO, SEM, social media, blog posts, budget optimization, campaign optimization, and analytics for the agency 

  • Achieved a growth of 22 digital marketing clients during my time with the company, increasing our annual revenue by more than $500,000

  • Maintained a CPC 13% below the national industry average and a conversion rate 20% above the national industry average

June 2013–November 2017 

Digital Media Specialist

Hearst Media/DexYp

  • Acquired more than 100 contract renewals a year in the home services, financial services, education, technology, retail, and food service industries

  • Created social media, Google, Bing, Yahoo!, email, and digital display campaigns for these businesses

  • Manage KPIs, guaranteeing a minimum 30% ROI for all PPC ads for all clients

  • Increased ACV across my client base to an average spend of $10K per month – making my overall monthly ad spend greater than $1M

May 2010–June 2013 

Marketing Manager

​Auto Load Logic

  • Managed social media, radio, and internet marketing

  • Designed, published, and monitored all advertisements for successful lead generation

  • Purchased CRM and marketing automation tools and established a marketing tech stack

  • Reengaged former clients and retargeting website visitors, increasing the customer base by 40% and achieving more than 150% growth

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