I completed my degree in Marketing from Hardin-Simmons University. During my studies, I focused on digital marketing, content creation, and graphic design. In 2020, I decided to return back to school during quarantine, and obtained my Masters of Marketing and Leadership from Liberty University.
In my career, I have amassed 15 years of experience in marketing roles, including coordinator, specialist, manager, and most recently, director. I have more than a decade of experience leading marketing teams in both the B2B and B2C spaces.
Go-to-market strategies, demand generation, and high impact digital marketing campaigns are my specialties with an emphasis on analytical marketing, KPIs and tROAS.
With a passion for analytical marketing, I have honed my skills in areas such as crafting compelling campaigns and implementing highly targeted innovative omni-channel strategies.
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